I'm Gen-Y, but fully BFing both my children because, to me, formula is just not an option.
I'm not surprised by these findings, since formula companies are super-aggressive about marketing their products (especially in the US..when I gave birth to my eldest there, I got a ton of free formula samples) whereas breastfeeding doesn't get much face time in mainstream media (which is why I get uber-excited when BFing is mentioned on TV and movies - like Christina Aguilera on Ellen, Nicole Richie, Rebecca Romijn, or Reese Witherspoon's character's SIL in Four Christmases).
However I honestly think that this can be turned around through openness in discussing and displaying breastfeeding on the INTERNET. That's how I made the decision to breastfeed & even tandem nurse - through my research and relationships with mothers over the net! I read somewhere that Gen-Y (or was it the gen after?) is the first generation to not know life before the advent of the Internet. That is why it p*sses me off when sites like Facebook remove breastfeeding photos, because to me it is a personal affront against me as a breastfeeding mother, and is also a negligent act towards unborn babies everywhere, because it sends the message to moms-to-be that breastfeeding is an unacceptable act, and cannot be seen by the general public >:[
Sorry for the essay! I really get riled up about things like this.
Btw, I nurse in public all the time, and its no biggie at all if you wanna do it discreetly: http://glam-mama-diaries.blogspot.com/2009/10/nursing-in-public-nip.html
I'm not surprised by these findings, since formula companies are super-aggressive about marketing their products (especially in the US..when I gave birth to my eldest there, I got a ton of free formula samples) whereas breastfeeding doesn't get much face time in mainstream media (which is why I get uber-excited when BFing is mentioned on TV and movies - like Christina Aguilera on Ellen, Nicole Richie, Rebecca Romijn, or Reese Witherspoon's character's SIL in Four Christmases).
However I honestly think that this can be turned around through openness in discussing and displaying breastfeeding on the INTERNET. That's how I made the decision to breastfeed & even tandem nurse - through my research and relationships with mothers over the net! I read somewhere that Gen-Y (or was it the gen after?) is the first generation to not know life before the advent of the Internet. That is why it p*sses me off when sites like Facebook remove breastfeeding photos, because to me it is a personal affront against me as a breastfeeding mother, and is also a negligent act towards unborn babies everywhere, because it sends the message to moms-to-be that breastfeeding is an unacceptable act, and cannot be seen by the general public >:[
Sorry for the essay! I really get riled up about things like this.
Btw, I nurse in public all the time, and its no biggie at all if you wanna do it discreetly: http://glam-mama-diaries.blogspot.com/2009/10/nursing-in-public-nip.html